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Don’t Leave It Until It’s Too Late...Lack Of Funding Not Only Limits Your Growth, But Is Keeping You Staring Down The Barrel Of Business Failure.
Written by Brian Rassi on April 02, 2019
We’ve all read the horrifying statistics about business failure… According to Michael Gerber in his groundbreaking book “The E-Myth” 96% of businesses are expected to fail within their first 10 years.

But, the opportunity to be in control of your own destiny, manage your time and become your own boss are too strong motivators for most people to sit back and ignore. So we line up in our thousands, bright eyed and bushy tailed launching our new business venture expecting to defy the odds and build a business which supports our family, lifestyle and can lead to your own financial success. Right?

It’s a little daunting at first, but just like new love, you’re excited by the opportunities and things are going ok. Things are starting to happen, business starts to grow and your becoming optimistic about the future.

You’re relying on your personal savings and the cash flow generated from your new business to survive. You keep coming across opportunities to improve your business, expand your sales or optimize some of your business expenses, but you can’t afford the investment so you keep them on your wishlist, hoping one day soon you can afford them.

Despite having to pass on these opportunities things are going ok...That is, until they aren’t

It could be that big deal you were expecting to close doesn’t, a customer defaults on their payment, a big unexpected bill or a combination of smaller events.

Suddenly, cash flow has become a small problem

The snowball at the top of the mountain has just launched and it doesn’t take much for it to build momentum.

You know it’s only temporary, a small hiccup on the path to success, so you’re not too worried about it.

But then something else happens.

You’re already starting to use next week's income to pay last weeks bills, and you’re hit with another little hiccup.

Then it happens again.

And before you know it, often through no fault of your own you’re out of money...what started as a small hiccup has snowballed and now you’ve got two options....Secure some immediate funding or risk failure.

You approach your broker, but there’s nothing they can do for you. Your business isn’t financeable.

You desperately want to keep your dream alive, so you turn over every rock but it’s no good.

It’s too late so you finally accept defeat and join the endless list of business failures.

But, hold on, Let’s press rewind for a minute

I want to take you back to the beginning and suggest a couple of small changes which can lead to an entirely different picture for you.

Because, with the right education you can make a different set of choices.

Remember those growth opportunities you had on your wishlist but couldn’t afford?

Imagine how different things could have been if you were able to grab hold of those opportunities.

Chances are, that small hiccup which started the snowball effect could have easily been brushed aside without putting you on the course which ultimately lead to your failure.

Or if you were strategic in securing the right funding options when your business was in its infancy you could have been prepared for the snowball and be easily able to absorb its impact.

Can you see the sliding doors moments I’m talking about?

The small decisions early in your business...one to start securing funding strategically before you need it, the other to use your cash flow...can have a dramatic influence on the success of your business.

One path allows you to take advantage of the opportunities which allow you to scale your business, improve operations and increase your cash flow.

The other leaves you vulnerable, exposed to the business elements and when the hiccup turns into a storm, you’re left with no shelter.

Which path would you rather be on?

Go out there and seek the knowledge you need to strategically use funding to grow your business.

Do it before you need it.

The availability of capital and funding is directly related to your businesses ability to handle it. So when you become proactive in seeking funding, start small and build on the right habits you can create immense momentum propelling you faster towards your goals.

Instead of the snowball crushing your dreams, you’re using it to help turn them into reality.

I want that for you, so let me help.

About Author: Brian Rassi

Brian Rassi brings over 18+ years extensive experience in business development, direct sales and customer relations to business ventures.  As a catalyst, he specializes in creating high-performance business ventures by focusing on consistency of funding, balanced growth, and integral profitability. He believes success is built through valuing collaboration, cooperation, trust, openness, consistency, and execution.
There Are Many Reasons Businesses Fail; Don't Let Lack Of Funding, Savings, And Knowledge Be One Of Them. That's The Easy Part!  
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